About us

Portfolio Projector

Our technology is built from a dedicated team of real estate investors, financial analysts, software engineers, and fintech experts who set out to build the best comprehensive wealth management platform.

Why we began

The Start of Portfolio Projector

Our start was personal. Three core components drove us to bring Portfolio Projector to life: the hindrance of existing technology, real estate misconceptions, and shared investment beliefs.

The hindrance of existing technology

As investors ourselves, we had assets in real estate and traditional investments yet no easy way to see the two worlds combined. When running analysis from either side, we realized a lot of valuable insights were missing.

What we built

We took our dozen spreadsheets and countless tools and set out to build a solution that brought value to the everyday investor, the way that we wanted and needed.

Portfolio Projector dashboard combining real estate and traditional investments in one analysis view

Real estate misconceptions

We were sick of people saying that real estate is risky. Much like traditional investments, real estate isn’t a set it and forget it until retirement strategy. Looking at a deal isn’t the same as managing a property long term and leverage can be found on either side of the fence.

What we built

Real estate investment tools should have the same capabilities as investment software. That’s where Portfolio Projector’s proprietary risk scoring tool comes into play.

A real-estate agent collaborating with a client on a shared property portfolio inside Portfolio Projector

Shared Investment Beliefs

We believe that investments power lifestyles and the solutions should be as dynamic and custom as the individuals they serve. We don’t buy into the 9 to 5 and die. Cash flow, passive income, early retirement, mixed asset classes, we love it all. Life is messy but your tools don’t have to be.

What we built

Portfolio Projector is built to provide clarity, guide strategy, and put you on the path you choose for yourself.

A real-estate agent's client portfolio rendered as a database-style table inside Portfolio Projector

Our Mission

Help people make better financial decisions by bringing together real estate and traditional investments into one wealth strategy.

Our Vision

To build a community where investors are empowered to build diversified portfolios with confidence, where they understand the concept of total wealth, and execute on their own standards for success.

The Solution that fits

The current system operates in buckets.

  • Advisors see investments
  • Investors see deals.
  • Realtors see properties.
  • Accountants see taxes.

We see you.

Investment clarity

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Portfolio Projector dashboard

Meet our Team

The Portfolio Projector Leadership Team

  • Madison Hammel portrait

    Madison Hammel

    Founder & CEO

    Founder & CEO of Portfolio Projector and CFP® Professional specializing in wealth management and real estate investing.

  • Chris Pallaris portrait

    Chris Pallaris

    Creative Director

    Creative Director of Portfolio Projector with 15+ years of UX experience, making complex financial products accessible.

  • Feyzo Daldal portrait

    Feyzo Daldal

    CTO

    CTO of Portfolio Projector specializing in API design, system architecture, and full-stack development.

  • Tanyeli Guler portrait

    Tanyeli Guler

    Product Marketing Manager

    Product Marketing Manager at Portfolio Projector with 12+ years of expertise, specializing in growth and brand strategy.

  • Jimmy Fidiles portrait

    Jimmy Fidiles

    Senior Software Engineer

    Senior Engineer at Portfolio Projector with 10+ years of experience building high-performance products with seamless user experiences.

  • Joe Hammel portrait

    Joe Hammel

    Real Estate Expert

    Real Estate Advisor at Portfolio Projector and Founder of the FIRE Realty Team, bringing market knowledge and industry expertise.

  • Raymond Shivers III portrait

    Raymond Shivers III

    Advisor

    Strategic Advisor at Portfolio Projector with 25+ years of leadership in financial operations, bringing enterprise-level excellence.

The Solution that fits

Whether you are plotting your first purchase or are well on your way to building an empire, our plans meet you where you are at and scale with you as you grow.

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Responsive Support Team

We respond to inquiries within 1 business day. We don't see a ticket in the queue, we see a portfolio in the making. Let our team help guide you on your path to success.

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Let's Get Acquainted

Try Portfolio Projector with a commitment free 7-day trial. With a guided walkthrough and customizable options, the reward greatly outweighs the risk.

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Your Questions, Answered.

Frequently Asked Questions

  • How is Portfolio Projector different from other wealth management tools?
    Portfolio Projector combines both real estate and traditional investments into one unified solution. No need to toggle between tools, we have you covered. We have the most robust real estate analysis platform available on the marketplace coupled with traditional investment analysis. See how crossing and combining asset classes can provide diversification and lifestyle flexibility.
  • Do I need to be a financial advisor to use Portfolio Projector?
    Absolutely not! We are committed to building solutions that are simple enough for beginners but robust enough to meet the demands of experts. We have smart defaults built into nearly every corner and our AI insights are there to help guide you down thoughtful paths. As you learn and become familiar with your portfolio, you will find advanced options to allow maximum customization.
  • Does Portfolio Projector work if I only have one real estate investment property?
    Everybody has to start somewhere and we want to be a part of it from the beginning. You don't even have to own your first investment property to get invaluable insights from our platform. Whether you have one property or a hundred, Portfolio Projector is built to provide value. As a beginning investor you will be able see your current investment up close, analyze new deals with confidence and ease, model future investment strategies, and see how they all come together to create your comprehensive financial plan. If you pay to insure your car, home, or health, doesn't it make sense to insure your financial future too?
  • What integrations are available?
    Portfolio Projector's Investor and Investor Pro allow users to integrate traditional investments onto our platform using secure PLAID technology. See current investments in action, get data updated automatically, and track wealth from one convenient place.

Still have questions?

Read the full FAQ

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